What Pages Should Every Small Business Website Have?
If you are planning a website for your business, one of the first questions that usually comes up is how many pages it should include.
There is no single answer, but most small business websites work best when they include a handful of clear, well structured pages that explain what the business does and help visitors quickly find the information they need.
Over the years, working with small businesses across Wellington and around New Zealand, I have found that most websites perform best when they include a few key pages.
Home
The homepage is usually the first page people see when they visit your website.
Its job is to quickly explain what your business does and who it helps. It should also build trust and encourage visitors to explore the rest of the site.
A good homepage gives people a clear overview of your services, introduces your business, and guides visitors to the other pages where they can learn more.
Services
Your services page is one of the most important pages on the entire website.
This is where you explain exactly what you offer and how you help your clients. This page is often one of the most visited pages on a small business website.
For some businesses, this may be a single page describing several services. For others, each service may have its own page.
The goal is to make it easy for potential clients to quickly understand what you do and whether you are the right fit for them.
About
People often want to know who they are working with before getting in touch.
An about page allows you to introduce your business, explain your background, and share a little about the people behind the company.
For many small businesses, this page helps build trust and makes the website feel more personal.
Contact
Every website should make it easy for visitors to get in touch.
Your contact page should clearly show how people can reach you. This might include a contact form, email address, phone number, or links to social media.
For local businesses, including your location or service area can also be helpful.
Portfolio or Projects
If your business produces visible work, such as design, building, landscaping, or photography, a portfolio or projects page can be very useful.
This allows potential clients to see examples of your work and get a feel for the type of projects you take on.
Even a small collection of examples can make a big difference.
Blog or Resources
Not every business needs a blog, but it can be a valuable addition to a website.
Blog articles can help answer common questions, share insights about your work, and improve your visibility in search results over time.
Many businesses find that blogging helps potential clients discover their website while researching a project.
Keeping It Simple
One mistake many businesses make is trying to include too many pages too early.
In most cases, a clear website with five or six well organised pages works far better than a large site with lots of scattered content.
For some businesses, the story, services, and offering are so simple that even a one-page website can work well, particularly when a business is just getting started.
A one-page site can introduce the business, explain the services, and make it easy for people to get in touch. As the business grows, the website can always expand into additional pages.
Whatever the structure, the goal is the same. A website that clearly explains what the business does and helps visitors quickly find the information they need.
Planning a Website Structure
If you are planning a new website, thinking about the page structure early can make the whole process much smoother.
A clear structure helps visitors understand your business quickly and makes it easier for search engines to understand what your website is about.
If you are working with a website designer in Wellington, they should be able to help you organise your content and decide which pages will work best for your business. If you are still in the early planning stages, you might also find it useful to read my guide to how much a Squarespace website costs in New Zealand, which explains the typical costs involved in building a small business website.
Planning a Website for Your Business?
If you are planning a new website for your business, thinking about the page structure early can make the whole process much smoother.
A well organised website helps visitors quickly understand what you do, builds trust, and makes it easier for potential clients to get in touch.
If you are looking for a website designer in Wellington, I work with businesses across Wellington and around New Zealand to build websites that are clear, practical, and easy to manage.
Feel free to get in touch if you would like to talk through a project or get some advice on planning your website.
