Ground Up Homes

WEBSITE REDESIGN

Ground Up Homes came to me with a DIY website that didn’t quite match the high standard of their professional building services. While they’d aimed for a clean black-and-white design, the site felt a little too homemade — with clunky spacing, unfinished content, and an overall lack of polish.

I carried out a full website refresh, reimagining their original concept into a more refined, crisper design that still reflected their vision, but with better structure, consistency, and flow. I rewrote all their content, added proper portfolio pages to showcase their builds, and gave the entire site a professional lift — inside and out.

From new SEO-focused copy and fresh meta descriptions to optimised images, thoughtful alt tags, and a tighter layout, this was a refresh that focused on the little details that make a big difference.

Words from the client

“What a superstar!

Jodi truly elevated our business website and brought fresh perspective and expertise to take it to the next level. She was super efficient, communicated clearly and consistently, and made the whole process feel seamless and stress-free.

What we appreciated most was how she truly embraced our vision, executed it flawlessly, and still made sure we felt completely in control of every decision along the way.

Jodi is clearly passionate about what she does - her positive, can-do energy is infectious, and her professionalism shines through in every step. We honestly couldn’t recommend her enough!”

LIESL EKSTEEN, GENERAL MANAGER, GROUND UP HOMES