Loretta Brown

WEBSITE BUILD

Loretta Brown is a highly respected business mentor and leadership advisor who has worked with senior executives and business leaders across New Zealand for many years. Following a new chapter in her career, Loretta approached me to help bring her first independent website to life.

Unlike many projects, the initial design direction had already been explored using AI-generated concepts. Loretta had a strong sense of the look and feel she wanted, so this became less about traditional design discovery and more about translating a vision into a polished, functional Squarespace website that worked in the real world.

Working collaboratively, Loretta supplied reference layouts and direction, while I focused on shaping the structure, refining the user experience, implementing the build within Squarespace, and ensuring the site was set up with strong SEO foundations and clear messaging throughout.

The result is a clean, confident, and professional online presence that reflects Loretta’s reputation and experience, while marking an exciting new stage in her business journey. The minimalist design allows her expertise, services, and approach to take centre stage without distraction.