Who Needs an In House Website Person Anyway?
Most websites do not fall behind because the design is bad. They fall behind because content production quietly stops.
This is exactly what happened with Frame Group.
After a major website rebuild in 2022, the team got busy doing what they do best. Delivering projects. Winning work. Supporting clients. Updating the website slowly slipped down the priority list, not because it was unimportant, but because there was never enough time.
Over time, this created a growing gap between the work the team was doing and what the website showed. New services were missing. Recent projects were not visible. In total, there were more than 75 projects that had never made it onto the site.
The hardest part was not the writing. It was knowing where to start.
Rather than asking the team to sit down and write content themselves, I took the time to get to know the business. I interviewed team members, asked the right questions, and pulled project information out of conversations. I then turned that knowledge into clear, client facing content and managed the updates so nothing stalled.
You do not need a full time in house website person to solve this. You need someone you trust to chase content, ask the right questions, and keep things moving when everyone else is busy. You also need someone who is willing to take the time to properly understand your business, your team, and the work you do, so your website accurately reflects reality.
I will be working with the team going forward to keep content updated and prevent the site from falling behind again. Because I am self employed, I am flexible and easy to reach, and I can usually fit content updates in within a matter of days when they are needed. There is no waiting months for changes or trying to find time internally to make updates happen.
This approach keeps websites current, reduces stress for busy teams, and avoids the cycle of expensive rebuilds every few years.
If keeping your website content up to date feels like something that always slips down the list, get in touch. A quick chat is often enough to work out whether an ongoing content support setup would help, or whether a short burst of updates is all you need.
